Help required, New User social media content ideas

Hello everyone

I’m going to be making some videos to raise awareness and help new people understand why all of us are so happy with Velbus.

But I need your help.

I’ve been working with Velbus and control systems for so long that I’ve forgotten what people need to know to feel confident to start.

To help me, can you guide me on subjects and ideas?

What I’m aiming for is quick / short content that makes people think, “oh, I can do that”

  • Why should we adopt digital wiring?
  • How to wire each module.
  • How to configure different combinations
  • What are the advantages to customers?
  • What are the advantages for installers and designers?
0 voters

Please add your comments and ideas for videos.

Is there something you wish you’d known at the start?

Is there anything you’re still not 100% sure about?

25th April..

14 views and no opinions?

I find that hard to believe :wink:

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My 2 cents: in The Netherlands people hardly build their own homes. New houses are 99% of the time part of a project where a complete street or neighborhood is constructed. There is no chance to get Velbus into those builds. Short build times and low costs are the driving factors there. Not fancy home automation.

So the target audience is the high-end1% of home owners building a single house using an architect or fully renovating an old house (with advise from an architect). If the architect knows about Velbus, it could be installed. If not, it is too late.

I did a complete internal tear down of our house when we bought it and found the fancy glass panels a few weeks before we started. That was at a large construction/ building fair in Belgium (! so not The Netherlands as we do not self build). Pure luck.

Greetings Matthijs

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That’s an excellent point, not lost on me at all.

We are trying to start conversations with mass home builders, so that they can see Velbus as a cost saving component as well as a way to meet government targets and offer more upsell opportunities to their sales teams.

The maths works out really well, if only they’d look.

As for the remaining 1%, you are absolutely correct.

Exposure is the only way forward, if we can get past the marketing hype of other brands.

But that’s been the same old issue since marketing and advertising started.

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Patience, patience… you are dealing with Velbus every day, most of us have an opportunistic interest when we try to do something and is not the top of our agenda. I installed Velbus in 2015 and it runs well ever since, so: it is not on the top of my priorities, which is the greatest thing about Velbus, actually. It is so robust and dependable that you can have an install and forget experience nearly as good as simple switches and wires.

I agree with our Dutch friend, that is typical for the Netherlands. Belgium is very different. More individual builds or refits because a lot of land is in the hands of private owners. The Netherlands works completely differently. I lived there for 10 years. The Dutch system is “efficient” but also extremely corrupt. An individual does not get the chance to develop an own project unless that individual is extremely well off and has contacts with “lawmakers”. The average person has no choice but to buy a house that has been built by a very rich developer who paid off the local politician to be allowed to build 200 copies of the same expensive to buy but low quality house. The Dutch are used to that and call the Netherlands “Organized” and “Tidy¨, while Belgium to them is a uncontrolled mess. In return, Belgians find most Dutch developments depressing, lacking personality. It is a cultural thing. To get Velvbus installed in a Dutch home, you need to bribe the big developers. So I would not bother with the Netherlands.

That is why Velbus has stands on fairs in Belgium and not in the Netherlands: they have no money or interest to step in the Dutch corruption. In Belgium people have a lot more authority over their own house project. Belgians that do such a project visit fairs. Velbus is even regularly on the news.

The issue Velbus faces, though, is the fact that most people do not understand it. It is not easy to explain. When I did my project… I am a process control professional, when the developer I used told me about Velbus I had never heard of it before. And when they explained it to me, I realized it was the only DCS home automation on the market, using open source standards (except Windows for the VelbusLink) and I was immediately sold. The complexity is not an issue for me, I am used to things that are a lot more complex. But that is not the case for most people.

So the most important thing to hit home for potential new clients is that it is almost as good as traditional switches in the “install and forget” category, where the competition wants to continuously sell you new hardware because the proprietary software is no longer supported on the old hardware, costing almost as much as a complete new install to “fix¨. The TCO is the biggest Velbus selling point.

In Belgium, electricians installing Velbus are trained and they do the software to the wishes of the client. After that, you can leave it running for decades. That is not the case for competing offerings. Velbus is like Linux. The others are like Windows, with mandatory upgrades that cost you lots of money.

Velbus may have limitations in the logic in the native version, but that is precisely its strength. Who needs the sophistication that breaks? I do everything native. I could do a lot more, but that would be hobby, spending a lot of time and effort for little true value.

Another big point is the backward compatibility. There still are modules from the old days around, some you can even still buy, and they are still supported.

The reason why my developer started talking about home automation is that my wishes would translate in lots of copper and very expensive complex wire runs. I said I did not care because I was not amused by the way the traditional home automation companies were strangling the client. And TCO would be lower with all the copper. But then they mentioned Velbus and I was sold in a heartbeat. It saved me 2k€. And the ability to tweak and perfect the config is of course priceless for someone like me… but that is not true for everyone, far from it. My electrician asked my config to learn about how I did certain things… that is not your average customer.

Hope this helps.

2 Likes

I totally agree with pdhoogh. When building my house and starting on the electricity, I had the choice on some big brand solutions and was already sold to another system. Only 1 possible supplier asked for 5 minutes to explain another system that would be more in line with what I want as a DIY’er. It’s the backwards compatibility (long life time), easy setup and (almost) endless integration possibilities that can easily be handled yourself. No need for an installer or some fancy (expensive) software.
And I must say, the glass panels are looking very good on my walls and telling me lots of things without the need for a login into some other software.
I wouldn’t be a Belgian if price wasn’t a thing. I think I saved about a third of the cost of another system (with less capabilities, support and flexibility).

I think for the DIY’er its important to highlight the easy setup and expanding of the system, but also the option to integrate third party systems as heating pump or ventilation. And, not for my system yet, the link with the digital meters to setup your own Energy Management System.

But I think the question is not how happy you are with the system, but how would you recommend it to others. Not sure how to do that, as I’m not that creative. :blush:

There may be one topic that might be interesting to also consider and that ‘s the integration in or replacement of an older “traditional” installation. (on top of the topics you already mentioned.)

The main advantage of Velbus is the fact that there is no “single point of failure” that will leave you with an unusable installation. Except maybe for the power supply. But keep one spare and, if needed, it’s easily replaced.

I don’t think mass home builders will ever use Velbus or any other home automation system because it’s more expensive than wiring and they have to configure it. They also can’t use the flexibility as marketing since they are not interested in doing aftersales Velbus configuration.

From all installed home automation systems, all brands combined, how many are changed, modified on weekly / monthly base by the owner (or an electrician)? I have no idea, but I’m pretty sure only the ones that became a hobby for the owner. All the other owners even maybe forgot about it; as long as the light goes on & off they are happy.

I don’t think you should raise awareness of Velbus with the common people / the end user of the system, but rather with the architects! They should convince home builders to use Velbus.

Practical examples that is what I’m missing, not a list of hundreds of actions explained in text. This is a digital system I expect practical examples based on logic blocs, not text.
Also well explained interaction between sensors and automated systems like blinds, outside lights, … … That is the main advantage for customers “Your blinds will open and close fully automatically without any intervention from your side, and if you do want to operate them manually, no problem.”

Thanks

That’s the best quote anyone could ever ask for.

And that’s a point that many overlook.

Indeed, we are trying.
They really are the King makers.

But we have a plan :wink:

Yes, that’s exactly right.

I don’t think mass home builders will ever use Velbus or any other home automation system because it’s more expensive than wiring and they have to configure it. They also can’t use the flexibility as marketing since they are not interested in doing aftersales Velbus configuration.

I’m not sure that is the case in Belgium. The developer I used for my home revamp does. And their main business is multiple new homes on large plots. It depends how the developer works. In my case they use an electrician as a subcontractor and he is perfectly capable of providing after-sales support.

Also the cost advantage of Velbus over traditional wiring improves with complexity. In my case, Velbus was considerably lower price compared to traditional wiring.

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